STORE IDENTITY DESIGN

We craft scalable store identity designs that ensure brand consistency across all retail formats—from flagships to kiosks. Our concepts enhance customer experience, boost sales, and strengthen brand image, with practical guidelines for design, construction, and merchandising.

Development of the Visual Identity

A clear and strong visual identity helps your brand stand out, builds recognition, and increases loyalty. Whether you are developing a new brand, repositioning an existing brand, or just need a visual refresh, we can help express your identity across all channels – from logos and packaging to interior spaces and store graphics.

Our visual identity design services include the following:

  • Logo Design or Redesign – Developing a new logo or modernizing your existing logo to reflect your current positioning and create high-impact recognition.
  • Visual Identity System – Creating an integrated system of colors, typography, and graphic elements that reflect your brand and can be used consistently across all touchpoints. This system ensures your brand is presented consistently across physical and digital platforms.
  • Brand Manual or Guidelines – Developing a manual that outlines the rules for logo usage, brand colors, typefaces, photography, and layout principles. This helps internal teams and external vendors stay aligned with your visual identity.
  • Stationery and Communication Materials – Designing essential business materials such as business cards, letterhead, envelopes, presentations, and email signatures that follow the new identity.
  • Print Materials – Layout design for brochures, flyers, lookbooks, postcards, packaging, and other printed materials that showcase your brand and products.
  • Interior Branding – Translating the brand identity into physical spaces with interior signage, murals, wall graphics, light boxes, and graphic elements integrated into the store design or office space.

We can also coordinate visual identity design with your store or office design to create a fully integrated brand experience.

Development of Communication Materials

Our design team creates impactful communication materials tailored to your brand identity and business goals. These include corporate brochures, sales kits, press kits, and internal communication tools.

We ensure your materials communicate clearly, look professional, and stay consistent with your brand identity. The materials can be digital, print, or both.

Materials can include the following:

  • Corporate Brochures – Multi-page documents that explain your brand story, product or service portfolio, and company values. We structure and design them for maximum impact and easy reading.
  • Sales Kits – Sets of materials used by your sales team to present your brand and products to clients, including factsheets, slide decks, and case studies.
  • Press Kits – Materials created for journalists, containing brand background, product factsheets, high-res images, and contact details.
  • Internal Communication – Presentation templates, onboarding documents, or other materials for training and internal messaging.
Design of Marketing Collateral

We design branded materials for your marketing campaigns, events, or point-of-sale activities. These can include flyers, product cards, banners, gift cards, digital assets, and more.

All pieces are custom designed to align with your visual identity and marketing objectives. We also ensure the output is optimized for the required format and printing method.

Deliverables can include:

  • Flyers, leaflets, and handouts
  • Event invitations and signage
  • Posters and banners
  • Gift cards and vouchers
  • Catalogs and product cards
  • Branded merchandise and giveaways
  • Social media graphics and digital campaign assets
Design of Packaging

Packaging communicates your brand to the customer and is a key part of the overall product experience. We design packaging for retail products in alignment with your visual identity and marketing strategy.

Packaging design includes:

  • Branded box or bag design
  • Product labels
  • Hangtags and stickers
  • Gift wrapping or seasonal versions

We take into account printing techniques and material specifications to ensure cost-effective and brand-aligned results.

Digital Design

We design digital brand applications that reflect your brand online and in multimedia. This can include website layout and design, online store design, and app interface graphics. We also create campaign visuals, banners, animations, and presentation decks.

All designs are user-friendly, responsive, and visually aligned with your offline materials.

Our team can collaborate with your developer or deliver assets that are ready to implement.

Signage and Graphic Design

Visual elements such as window decals, wayfinding signage, light boxes, and wall murals are important to communicate your brand message in the physical space. We design retail signage and environmental graphics that translate your brand identity into the built environment.

We develop the concept and provide the artwork for printing or production. We also coordinate with printers and fabricators as needed.