PROCOLOMBIA

Beijing

The purpose of the campaigns is to promote the visibility of Colombian products in China, drive consumer engagement, and ultimately increase sales for these brands.

Image Source: 5 Star Plus Retail Design "Coffee Festival & Promotional Campaign"

Services provided:

  • Strategy development and planning for promotional campaigns
  • Development of campaign introduction and proposal presentations for potential partner brands and companies
  • Design planning and execution
  • Planning of media and press activities; identification, booking of and coordination with suitable KOLs
  • Identification of, contacting, and coordination with suitable potential partners for the campaigns
  • Planning and execution of launch events, livestreaming and KOL filming activities
  • Development of media kit and content for media
  • Delivery of final campaign reports
Image Source: 5 Star Plus Retail Design "Ecommerce Platform Promotion & Campaign"

Examples:

  • Colombian Coffee Festival: planned and executed a large scale campaign to promote Colombian coffee beans. Promoted in 30 physical venues (including Mosto, Moka Bros, Jamaica Blue, Avocado Tree, Encuentro and many more restaurants, hotels, and bars). The objective was to let consumers taste authentic Colombian coffee during a week. Inaugurated with a launch event, and a KOL filming activity, the campaign reached over 4 million views on Weibo, and 50,000 views on Wechat. Restaurants participated by preparing the coffee, wearing T-shirts, using designed promotional materials, and sharing the information on their own social media channels. Representatives from many embassies and media attending the event.
  • Ecommerce Platform Promotion: For Colombian Brands Week, we contacted and coordinated with 18 Colombian brands (food & beverage, fashion, decoration items) to support and share products for an e-commerce platform promotion. For one week, special discounts were offered on the various platforms are sold. Two KOLs were contracted for livestreaming and filming the products and promoting the products on their platforms. The campaign reached over 3 million views on Weibo and over 50,000 views on Wechat. Sales of the brands increased by 30% in the weeks after the event. Media and representatives from many embassies attending the KOL events.
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