For its participation at the ITB China (Internationale Tourismus-Börse China) Shanghai 2017, the Austrian National Tourist Office required the design and construction of a branded exhibition stand that would host its own and thirteen partner brands while taking into account the existing corporate identity. Key aspects when developing the design concept were the branding opportunities for the Austrian National Tourist Office and maximization of visibility of all participating brands with use of simple geometric shapes as an interpretation of nature in Austria for creating a strong impact with the design.