SWATCH HOUSE is the name of the watch maker’s marketing concept that expresses the background of each collection. The launch of the new Swatch autumn and winter 2014 collection has been displayed through a house, in order to show the intended lifestyle of each collection. The brand experience took place at The Commune, a boutique hotel at the Great Wall. Requiring a complete re-design for the occasion, 5 Star Plus Retail Design were in charge to create all design work for the event. The aim was to use color, creativity and the element of surprise to make a strong design statement.