No company could be successful without a strong team. This month’s article is dedicated to our people. Since introducing each member with all of their amazing abilities would require a quite long read, we have decided to introduce the core…
Every company’s culture is strongly influenced by its founder. This month, we sat down and talked to Barbara Seidelmann, Founder and Managing Director at 5 Star Plus Retail Design, to better understand her background and how she came to found…
The needs of consumers continually shift in China’s retail market. It’s important for brands to pay attention and adjust their strategies to maintain their hold of the market. Brands need to think about how they can meet the needs and…
I am one of the co-founders and managing directors with a focus on business and organization development. Since the founding of our first restaurant, Mosto, we have opened eighteen restaurants, of which some were closed and others reshaped or relocated.…
We are proud to announce that 5 Star Plus Retail Design is celebrating its 10th anniversary this year! We have a unique story to tell, and we are looking forward to sharing one part with you each month. A lot…
“Design” is defined as a solution that is developed to fulfill both aesthetic and functional needs. In retail, and in sales and marketing environments, design has to be built on the marketing objectives of the client and satisfy technical requirements.…
In the previous article of our “How Can Psychological Effects of Architecture Benefit Your Business?” series, we defined environmental psychology and its basis. We described what human preferences are, what beauty is and how architecture can serve as a form…
We talked to Mike Hofmann, Managing Director at Melchers China, about why and how the company decided to choose Tricker’s – an English brand with over 190 years of history – as one of the latest additions to their portfolio…
Nowadays, it is well known that Chinese people cherish luxury brands. They can make Chanel and Louis Vuitton boutiques as swarmed as H&M are in other parts of the world. Although the costs of luxury brands are higher in China…
2021 Relaunch – Designing with a Purpose At 5 Star Plus Retail Design our main focus is brand identity. This makes us competent when it comes to luxury design and branded design in China. We start every project with a…
