In today’s competitive retail environment, the design of your store isn’t just about aesthetics—it’s a strategic tool that can influence customer behavior, boost sales, and define your brand identity. With the ongoing debate between minimalist and maximalist design philosophies, retailers…
This article explores some of our favourite store design projects, showcasing the innovative and bespoke solutions we’ve crafted for brands. Each project exemplifies our commitment to translating brand identities into captivating physical spaces that leave a lasting impression. 1. HLA…
Artificial Intelligence (AI) has rapidly emerged as a transformative force in retail, revolutionizing how businesses operate and engage with customers. Retailers leverage AI to streamline operations, enhance customer experiences, and offer highly personalized shopping experiences. our article explores how AI…
As businesses compete for the attention of attendees and seek to make a lasting impact, effective storytelling is emerging as a key trend in exhibition stand design. Through our exhibition stand design created for AZO China, let’s explore how storytelling…
Customers worldwide are overloaded with information and advertising making it hard for brands to stand out. Providing a quality product or service is no longer enough. Companies need to listen to what customers want and people strive for authenticity, honesty,…
The core strength of adaptable design is flexibility. Adaptability in retail design allows for a quick and agile implementation of strategic changes, reshaping the space with new designs in-line with the promotion and leaving long-lasting impressions of the brand and…
Creating an effective marketing strategy in line with a brand’s positioning and purpose has become more and more essential for companies in China, ours included in the past years. We believe that marketing and retail design cannot be separated, but…
In an environment of continuous travel restrictions, store closings, global restructuring, goal review, and omnichannel sales, luxury brand executives must stay one step ahead of competitors to streamline sales and distribution processes, retain high-value loyal customers and reach out to…
The first ever China International Consumer Products Expo CICPE (Hainan Expo) presented Switzerland as the exclusive official Guest Country of Honor. 5 Star Plus Retail Design was assigned to design and execute the 200m2 Swiss National Pavilion which showcased 26…
Domestic products (国货 guo huo) and local brands have experienced a revival in recent years. Netizens even coined the term “guo chao”, a neologism formed by the words “country” and “fashionable”, first used to identify Li Ning’s streetwear collection after…
