Creating Competitive Advantage on the Market In the recent years, customer retention has become a measure of competition amongst brands. In order to keep existing customers, brands have to understand their needs and how they interact with the brand. Only…
It is without doubt that the virus outbreak has brought a serious crisis upon the retail industry. For many retail brands this meant a strong decline of revenue, even leading some to come to the difficult decision of declaring bankruptcy.…
The outbreak of COVID-19 is transforming the economy and consumer habits that will have a long term impact on how people shop and what role retail stores will play in the future. Considering these trends, we imagine what the store…
In continuation of our celebration of International Women’s history month, this article highlights one of our Senior Designers at 5 Star Plus Retail Design, Olga. She is an experienced architect and retail designer working with both Chinese and European companies…
In celebration of International Women’s history month, we want to highlight some women leaders on the team who specialize in different areas of our company. We kick off the series by highlighting one of our Senior Retail Consultants at 5…
While concept stores can change the layout and color scheme of their store design, they must first realize why it is so important to focus on these changes. Having a strong store design ultimately leads to a better customer experience…
Retail stores are an important tool for marketing a retail brand to consumers. From the outside in, consumers need to be attracted to a retail store in order to effectively experience that will resonate with consumers and entice them to…
Storytelling with Colors In the second part of our storytelling series we will discover the effect of colors as a powerful storytelling tool. By using colors we can create any mood and ultimately stories. As humans, our minds instantly respond…
We believe that design has to achieve strategic goals set by the brand such as an increase of sales revenue, achieve high impact through design that creates a wow-effect that strengthens the brand image and enhances customer loyalty. Last year…
