Store Concept Design, PUREONES

Category Design Insights

Sustainable Trends in Retail Design

The month of April marks the annual celebration of Earth Day. After an unexpected year of social challenges, it was surprising to see the positive impact it had on the global environment. With a reduction of more than 7% globally…

Image Source: China Daily

The Rise of Chinese Domestic Brands

Domestic products (国货 guo huo) and local brands have experienced a revival in recent years. Netizens even coined the term “guo chao”, a neologism formed by the words “country” and “fashionable”, first used to identify Li Ning’s streetwear collection after…