Visitors of retail spaces often think that the result of the interior design looks good by coincidence, however, there is much more behind a finished interior design than one can see at the first gasp. The artistic composition of spaces…
Life in Europe has fully returned to the pre-covid days. After a period of increased isolation, marketing tools like events and physical touchpoints are now more important than ever. Events provide a unique customer experience and humanize the brand through…
International retail brands that come to China have high expectations. Unfortunately, they often also have a couple of misconceptions. The retail market in China is different from Europe, North America, as well as all other countries. Retail design concepts need…
Now that we have an understanding of the impact emotion and colors can have when it comes to storytelling, let’s examine the impact sensory storytelling can have on consumers. Incorporating sensory elements such as light, smell, and textures into retail…
In our fast-paced world, where we are constantly under the influence of advertising, it’s hard to know what type of information is credible and what brands really stand for. Event marketing is a perfect method for brands to engage with…
In our everyday lives, we do not give much importance to the elements around us that are free. Daylight is just like that. Without noticing, it’s a source of health and well-being, an infinite form of energy, and a component…
In the second part of our storytelling series we will discover the effect of colors as a powerful storytelling tool. By using colors we can create any mood and ultimately stories. As humans, our minds instantly respond to these stories.…
About our Storytelling Series Storytelling is a powerful tool that make audiences relate to brands through content. If brands utilize it correctly, it can educate, entertain, and engage customers. It is a great tool for building a strong brand reputation.…
According to Bain & Company, Gen Z will make up 40% of the luxury market by 2035. The next generation of consumers has a spending power of about 140 to 350 billion dollars, but marketing to this generation will be…
There are many reasons why a luxury brand would want to expand into other non-fashion-related industries. According to Bain and Company, the luxury market will reach €360-380 billion by 2025. Having branded cafés and restaurants can serve as an extension…
