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According to Bain & Company, Gen Z will make up 40% of the luxury market by 2035. The next generation of consumers has a spending power of about 140 to 350 billion dollars, but marketing to this generation will be…

There are many reasons why a luxury brand would want to expand into other non-fashion-related industries. According to Bain and Company, the luxury market will reach €360-380 billion by 2025. Having branded cafés and restaurants can serve as an extension…

Before brands enter a market in a new country, it is essential to assess what store design strategy they should follow. The original store design is created to fit within its environment, but future locations in other countries may not…

On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee, with 70 years of service. To mark this milestone, events and initiatives took place this year all around the world. Last week,…

As lined out in our article about resimerical design , designing office spaces that incorporate flexible and comfortable areas, materials with varying, soft textures, and soft, warm lighting, has a proven positive effect on the happiness, productivity, and general wellbeing of employees.…

Retail stores are an important tool for marketing a retail brand to consumers. By creating a strong first impression from the outside, consumers can enter the retail space to experience and learn more about a brand’s story. Facilitating a smooth…

Today’s brands face numerous obstacles: What is the correct positioning of my brand? How do I reflect my positioning correctly with high impact across a variety of marketing and sales channels? How can I balance high quality with the total…

Customer experience is not something new to the retail industry however there are still places to improve. Deconstructing Delight report shows that 77% of consumers are willing to exchange personal data for a superior experience and 80% of buyers are…

In today’s retail environment, offline retail remains an efficient way to communicate and connect with consumers when compared to online retail. Whether it’s a retail store, pop-up store, or exhibition stand, the design of offline stores must be a clear…

Creating an effective marketing strategy in line with a brand’s positioning and purpose has become more and more essential for companies in China, ours included in the past years. We believe that marketing and retail design cannot be separated, but…