Now that we have an understanding of the impact emotion and colors can have when it comes to storytelling, let’s examine the impact sensory storytelling can have on consumers. Incorporating sensory elements such as light, smell, and textures into retail…
The outbreak of COVID-19 is transforming the economy and consumer habits that will have a long term impact on how people shop and what role retail stores will play in the future. Considering these trends, we imagine what the store…
The recent outbreak has affected the retail industry on a global scale. Brick-and-mortar retail is currently going through a transitional period to cope with that. While many shoppers have increased their standard amount of online shopping, many are still craving…
In closing our celebration of International Women’s history month, this article highlights our VP and Director of Finance, Shuang Li. She has been a devoted counterpart from our very first days as a company. Image Source: 5 Star Plus Retail…
In continuation of our celebration of International Women’s history month, this article highlights one of our Senior Designers at 5 Star Plus Retail Design, Olga. She is an experienced architect and retail designer working with both Chinese and European companies…
In celebration of International Women’s history month, we want to highlight some women leaders on the team who specialize in different areas of our company. We kick off the series by highlighting one of our Senior Retail Consultants at 5…
While concept stores can change the layout and color scheme of their store design, they must first realize why it is so important to focus on these changes. Having a strong store design ultimately leads to a better customer experience…
Retail stores are an important tool for marketing a retail brand to consumers. From the outside in, consumers need to be attracted to a retail store in order to effectively experience that will resonate with consumers and entice them to…
Storytelling with Colors In the second part of our storytelling series we will discover the effect of colors as a powerful storytelling tool. By using colors we can create any mood and ultimately stories. As humans, our minds instantly respond…
We are very excited and eager to show you how pop-up stores will evolve in the future in terms of their impact on the brand and engagement of the customers as seen by GenZ. Strategic Importance for Brands The strategic…
