Creating an effective marketing strategy in line with a brand’s positioning and purpose has become more and more essential for companies in China, ours included in the past years. We believe that marketing and retail design cannot be separated, but…
No company could be successful without a strong team. This month’s article is dedicated to our people. Since introducing each member with all of their amazing abilities would require a quite long read, we have decided to introduce the core…
Every company’s culture is strongly influenced by its founder. This month, we sat down and talked to Barbara Seidelmann, Founder and Managing Director at 5 Star Plus Retail Design, to better understand her background and how she came to found…
This year holds great potential for the exhibition industry as it faces high attendee expectations in a post-pandemic era. In the past 2 years, all the events that weren’t canceled had to move to some kind of online platform. However,…
The needs of consumers continually shift in China’s retail market. It’s important for brands to pay attention and adjust their strategies to maintain their hold of the market. Brands need to think about how they can meet the needs and…
In the previous two articles, we have introduced the basic concept of environmental psychology. We have shown through examples that living and working in a place where design is done with the users in mind would produce positive psychological benefits.…
I am one of the co-founders and managing directors with a focus on business and organization development. Since the founding of our first restaurant, Mosto, we have opened eighteen restaurants, of which some were closed and others reshaped or relocated.…
We are proud to announce that 5 Star Plus Retail Design is celebrating its 10th anniversary this year! We have a unique story to tell, and we are looking forward to sharing one part with you each month. A lot…
Chinese New Year is determined by the lunar calendar and is the most important festival in China. It is also known as the Spring Festival. It is the time of the year when people travel back to their hometowns to…
At the end of every year, the famous color institute Pantone announces the feature color of the upcoming year. The lucky color is dominant in the newest trends throughout the year and it can be seen everywhere: fashion, home, retail,…
