5 Star Plus Retail Design executed a modular exhibition stand for AZO China at PROPAK Expo 2025 in Shanghai, held from June 24–26. The past three years, the design team developed a modular concept focused on delivering a clean, powerful visual presence that captures attention from a distance and leaves a lasting impression. Central to the design was AZO China’s strong commitment to sustainability, driving the reuse of as many components as possible to align with the company’s environmental principles.
The stand needed to mirror the high standards of AZO China’s products and corporate culture through a minimalist yet visually appealing aesthetic. Drawing inspiration from the brand’s industrial roots, the design embraced a high-tech, contemporary feel, incorporating elements reminiscent of modern factories and warehouses.
In line with previous AZO China exhibition stands, this concept featured simple, clean lines to guide visitors through three primary zones: the story walls, the product showcase area, and the experience zone. Together, these elements created a cohesive and engaging brand experience.
Exhibits with Purpose
Exhibition stands have evolved into powerful platforms for purpose-driven storytelling, helping brands communicate their mission, values, and societal impact. These designs are increasingly focused on showcasing sustainability initiatives, social responsibility, and the broader contributions a brand makes to the world. For conscious consumers, this approach builds trust and emotional connection.
AZO China’s exhibition stand embraced this shift by integrating themes of technological innovation, industrial excellence, modernity, and sustainability. The result was a flexible, modular design that reflected AZO China’s global identity while remaining adaptable to various booth sizes across exhibitions in China. A core design principle was the reusability of components—reinforcing the company’s dedication to sustainable practices. Altogether, the stand conveyed the quality of AZO China’s products and the integrity of its brand, all through a sleek, modern design language.
