We are proud to announce that 5 Star Plus Retail Design is celebrating its 10th anniversary this year! We have a unique story to tell, and we are looking forward to sharing one part with you each month. A lot has changed since the beginning: In China, a market where retail design did not exist in 2012, retail brands have become aware of its advertising power and direct impact on sales.
“Rendering of Hanna Trachten, Vienna, Austria, 2012; and Trickers, Shanghai, China, 2021.”
Despite the many changes, we are happy that many things have stayed the same over the past years: a large part of our fantastic team, many of our valuable clients, and the core services that we offer have not changed. While each project has completely different needs and requires a custom-designed solution, our team gets passionate at every opportunity to understand and express the brand better. Our designers give everything to create store designs that excite and deliver commercial results. For us, it is essential to help brands stay authentic and connect with their customers.
What are we most proud of?
That many of our clients repeatedly work with us over the years. That we create entirely newly designed store design concepts that help create authentic brands. This authenticity can be felt by customers and creates engagement and loyalty.
Besides having completed hundreds of projects in mainland China, we are proud of having worked on retail design stores and exhibition stands in Europe and the US over the past eight years. And we are proud of having the opportunity to work with the world’s leading brands in fashion, accessories, shoes, jewelry, watches, cosmetics, eyewear, automotive, restaurants, coffee shops, and consumer goods. Every design concept is part of a wider strategy to fulfill marketing and sales targets and is based on the brand’s positioning.
“Rendering of SHE Bar, US, 2014, and Hanna Trachten, Austria, 2016.”
Much of our work has been published in international architecture and design media. We have been present at China’s national TV to talk about the trends in interior design, and we have received awards for our work. While this serves as additional evidence of our achievements, we understand that real value comes from dedication and the willingness to do our best every day. Our service promise to clients includes a commitment to authenticity, strategic thinking, excellent customer service, and exceptional design.
With excitement, we look forward to the changes and opportunities that are yet to come in the next ten years. In the shorter term, we will stay in touch and guide you along with our stories during our anniversary year!
