At the beginning of June, the Trade Division of the Austrian Federal Economic Chamber， together with Advantage Austria Shanghai and Peking, organized “Future of Retail 2024″ , a retail delegation of Austrian brands visiting China.
Howard Zhang, 5 Star Plus Retail Design’s Client Director in Beijing, and Nas Parvaz, Senior Designer and PMP, had the pleasure of meeting the delegation on Jun 6th to introduce Chinese brands and retail concepts Harmay, Gentle Monster, and the latest Adidas concept store in Sanlitun Taikooli. The objective was to explore innovations, new retail concepts, and interesting approaches toward design in each store. The team also explained the strategy of those brands that led them to great commercial success.
On June 7th, Howard Zhang and Nas Parvaz accompanied the delegation to The Box and the world-famous Parkview Green Mall to provide objective insights into retail design.
Before arriving in Beijing, from June 3rd to 5th, the delegation visited selected stores and brands in Shanghai with a focus on E-commerce with different platforms, including Nike, Lego, M&M, Raffles Mall, Conrad Bus Charging, Vacheron, and Roasters.
Stay tuned for our next article where we will introduce some of the latest retail concepts and store designs in China.
