In August 2024, the UK’s Department for Business and Trade presented British beauty brands at the Beauty Showcase in Hangzhou, China. The 40.5 sqm Pavilion, designed by 5 Star Plus Retail Design, was created to promote the natural, clean, and ethical values of UK beauty products. The Pavilion featured display spaces for 14 brands, designed to attract and engage the rapidly growing Chinese market.

Inspired by traditional British apothecaries, the design combined classic elements with modern aesthetics. White surfaces, black metal accents, and foliage-inspired graphics created a clean, sophisticated space. Strategically placed greenery added a touch of vitality, connecting with both British and Chinese cultural elements. This thoughtful design made the Pavilion a key highlight of the showcase, effectively representing the quality and innovation of British beauty brands.