June 2nd, the Highland Games took place in Beijing, China. Organized by the British Chamber, Scottish Government Office in China, Scottish Development International, and Beijing Scottish Society, the event was all about community building and the promotion of Scottish culture. With a great understanding of how beneficial community building and customer engagement can be for brands, the chamber collaborated with various organizations to promote the Scottish lifestyle, culture, and products. The Highland Games were attended by over a thousand guests from the Scottish, British, Chinese, and international communities. This year had even more Scottish elements in the specially expanded Scottish Pavilion, as well as even more sports on the day, like five-a-side football, rugby, and the all-important tug-of-war competition.
5 Star Plus Retail Design has a long history of working with the British Chamber on various occasions. Our team was a proud partner at this well-planned event and provided execution and project management services.
How can Brands Leverage Events and Community Marketing?
Community marketing is vital because it helps businesses build strong relationships with their customers by keeping in touch and engaging with them regularly. This builds trust and makes customers more loyal to the brand, which can encourage them to tell others about it and lower the costs of advertising. It also provides a way to get feedback from customers, which can lead to new ideas and keep customers coming back. Community marketing makes the customer experience better, helps the brand stand out, and allows businesses to quickly adjust to changes in the market. In the end, it creates a group of loyal supporters who help the business grow and succeed over the long term.
This marketing strategy has a unique allure that sets it apart from other marketing strategies. It is the opportunity to create real, immediate connections and involve customers in an experience.
