From the 15th to the 17th of August 2024, the UK’s Department for Business and Trade organized a UK Pavilion at the Beauty Showcase in Hangzhou, China. This event was strategically planned to elevate the presence of British beauty and personal care brands in a market known for its rapid growth and increasing demand for high-quality, natural products. The Pavilion served as a key platform to highlight the strengths of the UK’s beauty industry, focusing on brands committed to natural, clean, organic, and ethical values, all under the esteemed “Made in Britain” banner.
5 Star Plus Retail Design was entrusted with the design and execution of this 58.5 sqm Pavilion, following their successful bid for the project. The goal was to create a space that not only captured the essence of British beauty brands but also resonated with the expectations of the Chinese audience. The design had to be functional, providing ample display areas for 14 UK brands, while also being visually compelling to attract and engage visitors. The layout was carefully crafted to guide visitors through the Pavilion, offering a seamless flow that culminated in a central meeting area, ideal for business discussions and networking opportunities. The overall aim was to foster deeper connections between UK brands and potential partners in the Chinese market, positioning British beauty products at the forefront of consumer attention.
