5 Star Plus Retail Design created a new store identity for Crêpanini, a French café chain in Beijing.

Within the scope of the project was the design of different store formats as well as creating a store identity concept guideline for future store developments. We wanted to incorporate elements of a traditional French sea side café in each of their stores’ layout while being fresh, modern and recognizable, differentiating them from competitors in the local Chinese market. Each Crêpanini store will give customers the perfect authentic French experience that they are looking for.