B.C. Sports is a Chinese sports fashion and accessories retailer distributing international brands such as Northland, Lowa, Leki and Halti to hundreds of sales outlets in China. We were tasked to create a flexible and reusable exhibition stand design that would remain up to date for the next 3-5 years and could be executed at different exhibitions such as the Beijing ISPO and order meetings.

The main challenge of the project was to integrate the various brands into one overall concept while still maintaining separately branded areas for each product group. Key inspirations for this exhibition design concept were Nordic lights and the mountains in the Alpine region which is home to three of the four brands.