Pureones
Beijing
The purpose was to help the brand define and build up the brand from a strategic and operational perspective, create visibility and reach target customer groups by a wide range of marketing activities, create a system for retail operations, as well as a visual identity for all stores and pop-up stores.
Services provided:
- Market research and development of marketing and media strategy
- Definition of brand and story content blocks
- Development of cross collaborations
- Development of concepts for events and cross collaborations, support with event execution
- Story writing and social media management (Wechat)
- Retail consulting and trainings to staff to establish processes, create operational improvements in order to increase sales, in-store promotions and marketing activities
- Graphic and interior design services for all marketing campaigns, events, flagship stores and popup stores
Examples:
- Events: Development of concept and execution of Fashion show in Capital Club in Beijing with many VIPs and club members, embassy representatives attending; cross collaboration and in-store event with men’s bag brand De Gerisbach
- Store Design: Design for flagship stores and popup stores in general, flagship store in Haidian, popup stores in Hotel Jen and Hilton Hotel
- Promotions & Collaborations: Development of collaborations with hotels, embassies (Austria, Switzerland), and magazines for the placement of vouchers to attract new customers to the stores
- Copywriting about fashion collections, the founders, the artistic inspiration, product details as well as events and activities around the brand. Continuous social media management
- Collaboration with newspapers and fashion related magazines
- In Store Consulting & Training: Retail operations management and trainings twice a week
