Salzburg Urstein Institut
Beijing
The purpose was to help the institution enter the Chinese market, build visibility and brand recognition, a high end positioning, and support the recruitment of students with marketing activities.
Services provided:
- Market research and development of marketing and media strategy
- Budget plan development and tracking
- Development of cross collaborations
- Planning, execution and participation at various high end cultural events
- Planning and execution of booths and many education related fairs and events
- Sponsoring of high end cultural activities
- Story writing and social media management (Wechat, Weibo and many other platforms), work with KOCs
- Staffing and representation of the client at meeting, events and trade fairs
- Graphic and interior design services for all marketing campaigns, events, and participation at fairs
Examples:
- Strategy & Budget: Marketing Research, Budget and Activity planning & tracking for the years 2015 and 2016
- Events: Identification of event & cross collaboration opportunities, buildup of relationships and representation of client at event, staffing a booth promoting the Client’s services at “Best Diplomat Hotel of the Year Awards” event, LPS, and Kempinski Vienna Ball event
- Trade Fairs: Design, execution, and staffing of booths at China Education Expo in Beijing, Shanghai, Guangzhou, Chengdu, QS Grad Tour in Beijing and Shanghai, LPS and EHF in Malaysia. Planning, copywriting of social media campaigns before, during and after the events. Invitation and VIP management and contact/recruit tracking.
- Sponsorship of Kempinski Vienna Ball, Global Times “Best Diplomat Hotel of the Year Awards” event, Austrian Winter Sport Days event and conference
- Copywriting about courses, culture, manners, art, and events and up-to-date topics; continuous social media management
- Advertisements in many newspapers and education related magazines
