This article explores some of our favourite store design projects, showcasing the innovative and bespoke solutions we’ve crafted for brands. Each project exemplifies our commitment to translating brand identities into captivating physical spaces that leave a lasting impression.
1. HLA
HLA is an international retail chain brand based in China with over 6,000 stores worldwide. 5 Star Plus Retail Design was tasked with developing a 600 sqm store de-sign concept for HLA’s main fashion brands in Kuala Lumpur’s newly built, luxury-positioned TRX tower. The store design concept had to include new conceptual, high-impact elements besides upgraded looks for HLA. It also serves as a new standard for large-format stores in Malaysia. It was key to maintaining the HLA signature feel while creating a modern and dynamic look with depth. Aluminum, wood, acrylic, and metal mesh were used to achieve this.
For the female zone, the core of the original design language was maintained, updated, and extended with rose gold, mauve-colored elements, stone, and intricate patterns. The feel is premium, warm, and elegant.
To set the store apart from other locations, a locally-inspired 3D-printed signature element with concealed, color-changing LED lighting was designed for the façade. High-impact, engaging displays were created for the 3-meter-deep welcome zone. The store opened in December 2023.
2. KJUS
KJUS is a Swiss-based, luxury sportswear brand with stores in over 30 countries. The brand opened their first flagship store in Beijing, China, in December 2019. 5 Star Plus Retail Design created a store identity design concept that fits the future-oriented vision of the brand and the high-tech clothing. We wanted to create a futuristic, high-tech and luxurious design concept. To achieve this, we used cool, modern, and high-end materials such as metal and stone. Special lighting effects and technological advancements highlight product features, key products and collections. The design result successfully positions KJUS and its products as a luxury brand.
3. Marja Kurki concept store design Marja Kurki
Marja Kurki is a lifestyle brand from Finland that focuses on providing high-quality and minimalistic accessories. For their first store in Nanjing’s Golden Eagle Plaza, During the Covid outbreak, 5 Star Plus Retail Design created a concept design for the 25 sqm space that was inspired by a unique and timeless design of Marja Kurki scarfs, incorporating a minimalistic and light design to match brand identity. The use of artificial marble and bronze textures combined with modular fixtures help to shift the store design from more traditional feeling to a lighter modern one. Elegant equip-ment drives the customer’s attention to the product itself.
4. Pureones concept store design Pureones
5 Star Plus Retail Design created a concept design for the luxury Chinese clothing brand, PUREONES. Considering the brand’s identity of forward thinking Chinese luxury clothing, tied to the traditional roots of Chinese culture was of high priority when coming up with the concept design. This retail concept design was inspired by the curves found in Chinese rice fields, rivers, mountains and forests that follow the Taoism way, allowing the retail store design flows naturally from one part to the next. Using high-quality wood and stone materials and metals to tie natural elements to the physical space and creates the feeling of a natural oasis, transporting the customer to a calming, open environment.
Conclusion
Each of these store design projects reflects our passion for seamlessly blending design innovation with brand identity to craft unique and immersive retail experiences. From creating high-impact, locally inspired elements for HLA to infusing natural and cultural motifs into Pureones’ design, we have successfully brought diverse brand vi-sions to life in distinct and memorable ways.
Whether it’s embracing futuristic and high-tech elements for KJUS or channeling minimalistic elegance for Marja Kurki, our work consistently prioritizes capturing the essence of each brand while enhancing customer engagement.
If you’re interested in collaborating with us to create a visually stunning and im-pactful retail space for your brand, contact us to discuss how we can help bring your ideas to life.
