Entrusted by the UK’s Department for Business and Trade, 5 Star Plus Retail Design designed and executed the UK Pavilion at Beauty Showcase in Hangzhou 2024. The design concept drew heavily from a blend of traditional British apothecary aesthetics and modern design principles, creating a space that was both rooted in heritage and forward-looking. The initial mood board set the stage by emphasizing themes such as nature, cleanliness, and high-quality craftsmanship, all of which are integral to the identity of the British brands being showcased. The design team drew inspiration from classic British apothecaries, characterized by wooden cabinetry details, full-height rows of drawers, and an overall atmosphere of timeless expertise.
Executed in a minimalist color scheme of white surfaces accented with black metal details, the Pavilion exuded sophistication and modernity. White brick décor walls created a clean, polished look, while the shelving units, designed with powder-coated wooden units and integrated lighting, ensured that each brand’s products were prominently displayed. A foliage graphic was integrated into a lightbox above the display units, adding an artistic element that reinforced the Pavilion’s natural theme. The strategic placement of greenery throughout the space brought in a touch of vitality, connecting the design to both British and Chinese cultural aesthetics and enhancing the overall visitor experience.
This thoughtful design approach resulted in a Pavilion that effectively communicated the quality and innovation of British beauty brands. The space was not only visually appealing but also functionally designed to encourage exploration and engagement, making it a standout feature at the Beauty Showcase and a powerful representation of the UK’s beauty industry in a global context.
