5 Star Plus Retail Design executed a modular exhibition stand for AZO China at PROPAK Expo 2024 in Shanghai. The modular design concept, which was developed by the designers over a year ago, focuses on a clean and powerful display that attracts visitors from afar and leaves a lasting impression. A core aspect of AZO China is sustainability, necessitating the reuse of as many components as possible to align with its principles. The design needed to reflect the quality of AZO China’s products and corporate culture through an aesthetically pleasing yet minimalist approach. Inspired by AZO China’s industrial background, the design concept incorporates a high-tech feel, with elements echoing modern factories and warehouses.
Consistent with previous AZO China exhibition stands, the design relied on simple, clean lines that directed attention to three key areas: the story walls, the product showcase area, and the experience zone. Together, these areas offered a rich customer experience.
