Today we are delighted to introduce Diego López Suárez. Diego, originally from Colombia and with extensive experience in marketing and communication, joined 5 Star Plus in spring 2023. He leads business development, project management, and client relations in Shanghai. Diego’s professional journey began with organizing events and concerts in Colombia, followed by marketing roles in Spain. His leadership spans cities like Bogota, Caracas, Madrid, and Miami. Diego holds degrees in Advertising and Public Relations, as well as a master’s in digital business from ESIC. He reinvented himself through digitalization and now forms part of the 5 Star Plus Retail Design China team as the Client Director in Shanghai.

Diego's Super Skills:
Diego is like a Duracell Bunny who keeps going and going. He is extremely organized and proactive and has impressive self-motivation and self-management skills. With his remarkable energy, Diego visits many trade fairs and industry-related events in China each week, always looking for the latest trends and ready to build new connections. With his very international background, building networks comes easy to him. Diego’s interests span travel, history, photography, and dancing to Latin music.

What we love about Diego:
Diego is a person who always smiles and radiates energy. Our team greatly appreciates his enthusiasm, proactiveness, reliability, and positive attitude in every situation. He is a very people-oriented person and knows how to make others feel safe and welcome. We know that we can always count on Diego.
What is Diego’s favorite project?
Diego looks back fondly on his early professional experiences, particularly his time in the press office of Colombia’s leading entertainment company, years before joining 5 Star Plus Retail Design. He happily recalls his participation in organizing concerts for artists such as Guns N’ Roses, Elton John, Pet Shop Boys, Celia Cruz, and Luciano Pavarotti, among many other artists. These experiences instilled in him a deep appreciation for large-scale events’ dynamics and media management’s intricacies.
At 5 Star Plus Retail Design, Diego’s project highlights include the large-scale International Children’s Day 2023 event organized for Unicef in Beijing and the award-winning design and build of the UK Pavilion at the 2023 China Beauty Expo in Shanghai.