Life in Europe has fully returned to the pre-covid days. After a period of increased isolation, marketing tools like events and physical touchpoints are now more important than ever. Events provide a unique customer experience and humanize the brand through…
International retail brands that come to China have high expectations. Unfortunately, they often also have a couple of misconceptions. The retail market in China is different from Europe, North America, as well as all other countries. Retail design concepts need…
Now that we have an understanding of the impact emotion and colors can have when it comes to storytelling, let’s examine the impact sensory storytelling can have on consumers. Incorporating sensory elements such as light, smell, and textures into retail…
