About our Storytelling Series Storytelling is a powerful tool that make audiences relate to brands through content. If brands utilize it correctly, it can educate, entertain, and engage customers. It is a great tool for building a strong brand reputation.…
According to Bain & Company, Gen Z will make up 40% of the luxury market by 2035. The next generation of consumers has a spending power of about 140 to 350 billion dollars, but marketing to this generation will be…
There are many reasons why a luxury brand would want to expand into other non-fashion-related industries. According to Bain and Company, the luxury market will reach €360-380 billion by 2025. Having branded cafés and restaurants can serve as an extension…
