On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee, with 70 years of service. To mark this milestone, events and initiatives took place this year all around the world. Last week, the British Embassy in Beijing organized a special event to celebrate the Queen’s birthday and to honor the 70-year jubilee at the Ambassador’s Residence in Beijing.
5 Star Plus Retail Design was assigned to create the event design concept, which included graphic design elements, event layout, and design execution. When creating the design, we aimed to pay a tribute to Her Majesty’s service to the British people. A 3D photo backdrop at the residence’s entrance allowed guests to experience what it feels like to wave from the royal balcony of the Buckingham Palace. The royal purple color was chosen for the long carpet at the entrance welcoming every guest who entered the premises and leading them towards the marquee.
Inside the Ambassador’s Residence took place an indoor exhibition featuring photos of Her Majesty Queen Elizabeth II’s State Visit to China in October 1986 and the Official Platinum Jubilee Celebrations held in London in June 2022. The exhibition layout resembled a maze to guide visitors and let them travel back in time.
The marquee was set up in the courtyard with the Union Jack as the main visual element. The flag ran along the marquee’s ceiling creating an unmistakable British feel from the first moment guests entered. Besides the Union Jack, special British finger food and drinks were served among which guests could try out the special Queen’s Birthday Party Platinum celebration cocktail created especially for this occasion. The marquee also gave space to Chevening, the UK government’s international scholarships and fellowships programs with a backdrop and a stand promoting British education.
Inside the building, Burberry had a dedicated stand exhibiting their exclusive commemorative scarf created to honor The Queen’s Platinum Jubilee. The display served as a celebration of the brand’s British heritage and is rooted in exploration and the outdoors. The scarf is hand-illustrated with motifs inspired by ancient British woodlands and the flora and fauna that live there.
With over 300 guests attending the remarkable event and three adorable corgis, the residence was alive with a vibrant atmosphere that was not even spoiled by a bit of rain resembling the British weather.
