Customer experience is not something new to the retail industry however there are still places to improve. Deconstructing Delight report shows that 77% of consumers are willing to exchange personal data for a superior experience and 80% of buyers are…
In today’s retail environment, offline retail remains an efficient way to communicate and connect with consumers when compared to online retail. Whether it’s a retail store, pop-up store, or exhibition stand, the design of offline stores must be a clear…
Creating an effective marketing strategy in line with a brand’s positioning and purpose has become more and more essential for companies in China, ours included in the past years. We believe that marketing and retail design cannot be separated, but…
No company could be successful without a strong team. This month’s article is dedicated to our people. Since introducing each member with all of their amazing abilities would require a quite long read, we have decided to introduce the core…
