Chinese New Year is determined by the lunar calendar and is the most important festival in China. It is also known as the Spring Festival. It is the time of the year when people travel back to their hometowns to celebrate the holiday with their families and loved ones.
This year, according to the Chinese zodiac, we celebrate the year of the tiger. Decorations in every retail space strongly depend on the representation of the tiger. Fashion and retail brands adjust their product and store design as well as their visual campaigns according to the celebrated animal. When applied correctly in shops, Chinese New Year’s decorations have a positive impact on sales. The windows of high-end and fashionable stores are dressed in red and rich golden motives.
At 5 Star Plus, we know that creative design is crucial for retailers to communicate the perfect festive mood during the Chinese New Year. We have collected some great examples from China and other countries as well.
Tiger Tails
The much-anticipated Louis Vuitton House in Taiyang Taikoo Li Chengdu opened in January with a remarkable art installation for the Year of the Tiger. The unique design includes a gigantic tiger’s tail that stretches horizontally through the glass to the entrance hall and vertically spirals over two floors. The tiger tail design adds spirit and affinity to the space. The fur material of the tail feels like suede or other soft fabric like plush.
The 751 Design Store in Beijing created an exceptional installation celebrating the year of the tiger. In their interpretation, the tiger tail is made of the same materials as the decorative air ventilation pipes. They employed the well-known tiger orange color with uniques metal rings as stripes. Their version shows that implementing a tiger tail into the store design has no limits.
Tigers Around the World
We invite our readers on a quick tour around the world to discover how the famous tiger appears in other countries where the lunar new year is celebrated.
“Coca Cola branding in Kuala Lumpur”
“In Singapore’s Chinatown, the centerpiece showcases a family of five tigers that signify reunion, harmony, and prosperity”
“Two origami truck-sized tigers took over the forecourt of Sydney’s Customs House in celebration of the Chinese New Year”
“Gucci in Thailand celebrates the Year of the Tiger with a new pop-up store dedicated to the Gucci Tiger collection”
This season is all about tigers with a combination of gold and red. It is always exciting to see how retailers use the same elements and create a design in a unique way perfectly fitting to their brand image.
