The needs of consumers continually shift in China’s retail market. It’s important for brands to pay attention and adjust their strategies to maintain their hold of the market. Brands need to think about how they can meet the needs and…
Spring Festival is a time to rejoice with one’s family and look forward with hope to the exciting opportunities of the New Year. Celebrations for the Year of the Ox are also one of the most expected retail opportunities of…
The Chinese celebrations for the New Lunar Year attract unmatched attention from the rest of the world, and with the revenue of retail sales reaching 1005 billion yuan in 2019 it is not difficult to see why. Changes in Chinese…
